MADH X NHU DUONG
Scroll →
MADH X NHU DUONG
Scroll →
Scroll -->
3D Design
Article
MADH is a collective fashion venture making customisable and responsible denim-wear. Founded in 2020 by an international group of experts from the denim industry, MADH is born out of the need to define new production standards that use the full potential of recent innovations.
NOT ANOTHER DENIM BRAND, ANOTHER WAY TO MAKE DENIM.
INNOVATION
MADH was created on the factory floor by designers, manufacturers and researchers who want to push innovation in denim. Across the value chain, they commit to use the latest techniques to create the best designs with the least impact. The products are conceived as part of a circular lifecycle that optimises resources and durability. From the fibre strategy to the trimming concept, every step of the process has been questioned and improved.
The digital processing of the jeans is another key innovation. Washes and wear are made with state-of-the-art machines that give the highest levels of control, quality and sustainability. The impact data of each piece is transparently tracked and studied to prepare the next upgrades from production to use and recycling. This digitalisation of the processing brings made-to-order to the next level by making customisation possible and affordable.
Image text
Image text
REGENERATIVE COTTON
Regenerative farming practices ensure the land used to grow cotton remains healthy enough to grow the crop year after year, rather than degrading over time. It also empowers the farmers, and enables the fashion brands to reach and track their fibers directly through the cotton farms.
By focusing on regenerative agricultural practices in cotton farming, we can improve the health of the land we use for decades to come, and support the farmers. The fibers in MADH collection comes from Sapezal Brazil; Farmer: Fazenda Tres Lagoas –P7V9+86 Buriti- Brazil.
REGENERATIVE COTTON
Regenerative farming practices ensure the land used to grow cotton remains healthy enough to grow the crop year after year, rather than degrading over time. It also empowers the farmers, and enables the fashion brands to reach and track their fibers directly through the cotton farms.
By focusing on regenerative agricultural practices in cotton farming, we can improve the health of the land we use for decades to come, and support the farmers. The fibers in MADH collection comes from Sapezal Brazil; Farmer: Fazenda Tres Lagoas –P7V9+86 Buriti- Brazil.
Text 1
Text 2
