We are a global collective united to lead innovation, pushing the denim industry boundaries through technology, transparency and creativity.

MADH was founded in Sweden 2021 with the aim of challenging the traditional way how a brand is build and collections presented . We use technology and innovation to engage the user and create responsible production.

MADH is a sustainable fashion denim brand designed to take jeans into new dimensions. Our unique partnership with industry experts all through the supply chain, from fiber to garment, creates collective intelligence and the highest quality garments.