As a complement to physical textile swatches, fabric fairs and prototype samples MADH is leading a project on digital fabric development together with Calik Denim and AMFI (amsterdam fashion institute). Digital versions allow us to quickly simulate appearance and try out ideas with less environmental impact. As a complement tool, it provides quality fabric data and ideas for actual looks.
When building our responsibility strategy at MADH we reached out to Amsterdam fashion institute. Goal was to involve a generation of fashion students.
Together with student activist collective Dirty Laundry, part of AMFI (Amsterdam fashion institute), we organized digital workshops. The main topic is "what defines a responsible fashion brand”. Through many different sessions, students took part in shaping the strategy for MADH.
MADH X DIRTY LAUNDRY